Marketing Data Analyst

Responsiblties:

• Provide actionable analysis that supports strategic initiatives to optimize and influence go-to-market efforts for the global marketing organization.
• Clean data, build reports, and deliver visually compelling analysis to help stakeholders understand performance vs. goals.
• Establish, standardize, and enhance operational analytics processes to promote collaboration and drive positive business outcomes.
• Use data to better understand customer buying habits and leading indicators of churn.
• Perform product and customer analysis to determine ways to increase LTV.
• Report on performance for marketing channels: Email, Tradeshows, Paid Search, SEO, Display, Social, etc.
• Help project manage analytics workstreams and reconcile budget reports.

Key Skills:

• Marketing analytics.
• SQL.
• Analysis.
• Communication.
• Web analytics.
• Problem solving.
• Digital marketing.